Performance Analysis

A fundamental part of our approach is accountability. Sites which look the part and are easy to use are worthless if they do not perform their function. Spinnaker maintains and reacts to regular performance reports, which, for clients, become invaluable business management tools. These reports are set up in consultation with our clients and include:

• Cost per sale
  
• Traffic resulting from optimisation
  
• Business generated from optimisation
  
• Pay per click traffic
• Business generated from pay per click
• Advertising response figures
• Site visitor behaviour within the site
  
• Return visits, tracking users from first hit to sale over a period of time
• Special offer performance results
• Email newsletter results
• Offline campaign effects on website.