Challenge
In the past five years both the internet and Prime have changed, and they decided that it was time to update their site to maximise sales. Now with a significant portfolio of properties for sale, the internet gave them the perfect opportunity to keep availability and pricing up to date in house whilst trusting the unchanging information to us to create. So our challenge was to create a website which was informative, easy to use and communicated some of the quality of their locations and product. |
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Process
We agreed an innovative functionality which would allow possible customers to drill down to an individual unit's floorplan within three clicks, and an intuitive route back to any point of the site. We then spent a hectic fortnight drawing floorplans, site plans and maps, collating photography from past, present and future sites and agreeing a programme of digital marketing support. The site build took around four weeks, allowing us and our client plenty of communication to ensure that this information-heavy site was consistently fine tuned. |
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Result
This site launched in late 2006 to the client's great satisfaction. Smart, functional and informative, the new site places Prime Residential firmly at the forefront of their peers. |
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| Weblink: www.primeresidential.co.uk |
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