Challenge
Results Coaching's other worldwide sites, whilst efficient, did not appeal to a UK market. Our challenge was to create a fully optimised site which tied in to some extent with the master brand whilst being of interest to the UK region. The site also had to have three clear routes from the start - becoming a coach, finding a coach, and hiring workplace coaches. |
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Process
We analysed the benefits of coaching to the coaches themselves and to those who receive it. We came up with the concept of boldness and freedom, which are communicated through vibrant colours, clean design and a photograph expressing liberation. The three routes are indexed very clearly and colour coded for added ease |
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Result
One happy client, and behind him, a happy head office. The UK site gives Results a clear character for Britain, whilst acting in full support of their worldwide network of offices. |
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| Weblink: www.resultscoachingsystems.co.uk |
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