Challenge
The PJC is creating a unique on-line resource for private jet users who want to jet share. The credit crunch and environmental concerns both make this a great business direction - but a marketing challenge. Spinnaker was brought in to develop the software behind the site, and to create the design and messages of their web presence. |
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Process
In-depth Requirements Capture and clear phasing was vital to the success of this project. Their business plan required a bespoke response from Spinnaker, with new systems created from tried and tested mechanisms. Meanwhile, our creative team reviewed the market, analised the competition and set about creating a luxurious and informative on line marketing tool. |
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Result
Front page news for Design Week, this site's first phase went live in April 2008. A subsequent tweak to the business plan required re-engineered software and revised messages, which are currently in development, |
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| Weblink: www.thepjc.co.uk |
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